![]() These concerns are alleviated by using the XOJO SPORTS nutrition technology during exercise. As youth participation in high-endurance sports continues to increase, legitimate concerns over proper nutrition for youth in these sports are elevated. While participation in other sports has declined recently, high-endurance sports like organized lacrosse are up nearly 158% according to a recent SFIA/Physical Activity Council survey. High-endurance sports are becoming increasingly more popular among youth athletes. Consumption of carbohydrates with protein during exercise has been shown, with statistical significance, to reduce perceived exertion and quantitatively improve endurance capacity towards the end of competitive sporting events like football. The XOJO SPORTS protein breakthrough is the first to offer youth athletes the ability to take appreciable levels of preferred, high-quality protein during exercise. Protein is an essential part of the young athlete’s diet playing a central role in building, maintaining, and repairing muscle and other body tissues. Independent scientific studies, like the one recently published in Applied Physiology, Nutrition, and Metabolism, continue to show marked benefits of protein consumption during exercise. XOJO SPORTS has released a highlight video of their work with youth athletes at. In the hypercompetitive world of youth athletics, parents and coaches may pay up to thousands of dollars for the latest equipment and gear, but neglect the most important element in youth athletic success-their fuel! Results show that the XOJO SPORTS technology is increasingly preferred by young athletes over traditional sports drinks because of superior taste and more importantly the improved performance and accelerated recovery they experience. Proper nutrition is critical for all athletes, but especially young athletes. XOJO SPORTS, a pioneer in customized sports nutrition and supplementation, announced the benefits of its new powerful protein technology for youth athletes. Xojo can be purchased online and shipped nationwide.Salt Lake City, Utah (PRWEB) July 21, 2015 ![]() It’s one of the many products developed at BYU that is finding success in the marketplace. The new formula launched on June 20, in connection with The Hero Ride, a 100-mile charity bike race created by The Bronco and Holly Mendenhall Foundation, which Xojo has partnered with in the past and has plans for more partnered events come fall.Īs of right now, the company has applied for a patent on Xojo, according to Alder. “When I say it’s cutting edge, I’m not kidding.”Īvid hiker and marathon runner Tara Squires said having the new powder form would be more convenient for carrying and storing the drink, opening even more ways to use Xojo. “Science finally caught up so we could create it,” Fuja said. Eighteen months later a team was able to create Xojo X-10. Work began on creating the seemingly impossible powder version after a number of endurance athletes like marathon runners, Ironman athletes and Ragnar teams requested it. “Creating a powder version of Xojo seemed impossible until we joined with a team of scientists to be able to crack the protein code,” said Tannin Fuja, who works with Zoom drink, a company involved in Xojo’s development. Xojo is now released in a convenient powder form that was originally out of the picture for this temperamental protein drink. It was released locally last October, and since then only more improvements and scientific advances have been made. It’s a fruity sports drink that not only includes electrolytes and energy sources but provides a simple protein that can be taken during strenuous activity without the typical side effects like cramping. (Couresy Zoom Drinks)Īfter two years of research, the right formula was created and Xojo found a niche in the market of sports drinks by providing before, during and after benefits all in one bottle. “There was an immense number of iterations trying to get the flavors and formula right, because in order to get the protein balanced you have to get everything just right.” Xojo, a protein-based sports drink developed at BYU. “There are five Ph.D.s that are inventors,” said BYU Tech Transfer Director Mike Alder. What Florida State did with Gatorade is what the creators of protein-infused sports drink Xojo hope to do here at BYU.
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